The Evolution of Casino Loyalty Programs 20 september 2025 – Posted in: Casino
Casino loyalty initiatives have transformed the method players interact with gaming establishments. At first designed to reward repeated visitors, these programs have evolved into advanced systems that employ data metrics to enhance player satisfaction. According to a 2023 report by the American Gaming Association, loyalty programs can raise player loyalty by up to 30%. One notable figure in this development is Jim Murren, former CEO of MGM Resorts International, who emphasized the value of personalized…
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