The Evolution of Casino Marketing Strategies 2 juni 2025 – Posted in: ready_text
Casino marketing has experienced substantial changes over the years, modifying to changing consumer patterns and digital advancements. In the beginning 2000s, classic advertising approaches dominated, with casinos relying heavily on paper media and broadcast commercials. However, as digital mediums gained ground, casinos began to redirect their focus towards online marketing tactics. One significant person in this evolution is Jim Murren, the former CEO of MGM Resorts International. Under his guidance, MGM embraced digital marketing, utilizing…
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